Design Theory: Less is More

I’ve been working in digital marketing, specifically SEO and demand generation, for over 20 years. I was recently invited to give a lecture to a group of high-level executives, and I needed a refresher on presentation design theory. As CEO of an online marketing agency, I have seen hundreds of presentations that completely miss the mark. I needed to nail this one. I use SlideShop to give me inspiration for presentation designs, and I encourage my team to do the same.

In my business, a bad presentation means an unhappy client. When my team builds presentations, we do not solely rely on white backgrounds and black bullet points. If my team only relied on the PowerPoint best practices and guidelines, we would have been out of business years ago.

During my research, I found my design theory inspiration in minimalist architect, Ludwig Mies van der Rohe. Ludwig adopted the design theory “Less is More” in 1947 to describe his aesthetic. Ludwig is known for enlisting every element and detail to serve multiple visual and functional purposes. For example, designing a floor that also serves as the radiator, or a massive fireplace to also house the bathroom. This application of the “less is more” design theory should also be applied to building presentations.

3 Ways to Adopt the “Less is More” Design Theory in Your Presentations.

  1. Each slide should convey one, main idea. Use visuals that align with and easily illustrate that one critical point on each slide.
  2. Use unique visuals that captivate the audience’s eye. You can browse SlideShop’s stock photography library for inspiration.
  3. Use full-screen images with just one headline. Let your voice tell the story while the slide keeps people’s attention.

You can get more content from SlideShop in our learning center. You can also check out our blog for more content like this one.

by Jason Ciment

CEO, Get Visible Inc.



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