Now is the perfect time to get your dream side gig going. Whether you want to open a whole new business or ramp up one you’ve already started, you need to remember one thing: Presentation is key.
When you finally get your first customer or are pitching to potential investors, the way in which you tell your story is integral to your future success. This is always true, but with the social distancing regulations we are facing now, presentation may seem more challenging. Don’t worry, because we’re here to help.
The Power of Presenting
Presentations are more than just building a pretty slide deck — they are a powerful tool in which you can express who you are, your goals, and what you’re capable of. First impressions matter. If you do your presentations well, presentations can be the deciding factor between a “YES!” and a “No, thanks” for potential clients and investors. The best part of building presentations is that there are tons of resources and tools available online.
Don’t Reinvent the Wheel
Now that you know the importance of presenting, time to start building your presentation. Instead of re-creating all of your graphics, slides, and decks, why not tap into expertly-curated presentation templates? These templates tap into what experts know will get results. Don’t play a guessing game with your side hustle — use what works.
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As there’s been a huge shift to remote work with the emergence of COVID-19, there’s a high chance you’ll have to utilize online connectivity to do your presentations. Luckily, there are tons of platforms that make video calling easy. If you need a recommendation, check out Zoom and WebEx to get started. Both of these platforms have both free and low-cost plans that you can utilize in your business.
Moreover, you will need to refine your video-presenting skills. While you may be used to relying on your in-person charm to win customers over, that is unfortunately not an option right now. Instead, follow these guidelines to ensure you win over your audience:
- Make sure your presentations are powerful, intentional, and aesthetically-pleasing
- Practice your pitch until it’s perfect and focus on your tone and syntax — it’s hard to understand facial cues via video chat
- Send the presentation out beforehand so your audience is focused on what you’re saying, not just your beautiful graphics
- Ensure you have high-speed internet connectivity — you don’t want to cut out at any point in the presentation
There’s no need for concern in presenting remotely. With an impressive deck and a well-thought-out pitch, you’ll be more than ready to present to anyone!
Want more tips on building your side hustle? Check out our guide here!