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International Market Entry Methods

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International market entry method is a method of delivering goods or services to a target market and distributing them in the target location. There are some ways an organization can start to sell their products in international markets. They are:

- Direct Export : Producing the products in home market and sells them to overseas' customers

- Indirect Export : Sells the product to the third party who sells it to foreign market

- Licensing : Get a license to produce the product

- Franchising: Another form of licensing. The organization providing training and marketing service or products then franchise this package to overseas investors.

- Contracting: The manufacturer contract the production to another organization to produce their product on their behalf and it saves the organization exporting to the foreign market

- Manufacturing Abroad: Manufacturing plant in the host country.

- Joint Venture: Share the risk of market entry into a foreign market.

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International Market Entry Methods

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