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Market segmentation & Targeting

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Market segmentation & Targeting

Market segmentation is a sub-set of a market made up of organizations with characteristics that cause them to demand similar product based on qualities of those products such as price or function. People in the segment are supposed to be similar in terms of criteria.

The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are "most likely" to purchase what you are offering.

After the process of segmentation the next step is for the organization to decide how it is going to target this particular group.
There are three targeting options an organization can adopt, they are:

- Concentrated marketing (slide 1 - 3): The organization concentrates its marketing effort on one particular segment. The firm will develop a product that serves the needs of that particular group.

- Differentiated marketing (slide 4 - 6): The firm decides to target several segments and develops different products with separate marketing mix strategies.

- Undifferentiated marketing (slide 7 - 8): The firm may decide to aim its resources at the entire market with one particular product. One product aimed at the mass market in the hope that a sufficient amount of buyers would be attracted.

This Market Segmentation and Targeting PowerPoint slides are illustrating concepts in the form of diagram in an effective way.

The graphics, which depict the concepts, are designed to make your presentation looks more interesting.

These 9 slides can be adjusted, as you want because they are fully editable. So you can change the colors, angle and make it more attractive as you like it.

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